Krungsri shifts from asset-driven commercial focus to being trusted banking partner for corporate clients
Krungsri (Bank of Ayudhya) has unveiled its 2019 commercial-banking business direction to become a trusted banking partner, shifting from an asset-driven strategy to provide advice and total solutions to serve the different needs of corporate customers.
With a loan-growth target of 6 per cent and targeted deposit growth of 10 per cent, Krungsri continues to effectively leverage synergy with Mitsubishi UFJ Financial Group (MUFG) to create customers’ business opportunity and support the continuation of Thailand’s economic growth, the bank said on Tuesday.
Pornsanong Tuchinda, Krungsri head of Commercial Banking, said: “Krungsri’s commercial banking group has continuously expanded in the past year, mainly driven by improved economic conditions and rising private investment. Our loan portfolio, which included large corporate customers and small to medium-sized enterprises, grew 5.6 per cent in 2018, while deposits increased 2.9 per cent, reflecting our operational strength and the positive outcome of our synergy with MUFG.
“The global strength enables Krungsri to have an outstanding position in services and capabilities to create competitive advantage and enhance business opportunity for customers.
“For 2019, we continue to focus on the customer-centricity approach, and give priority to understanding the needs of our customers at each stage of growth, as well as deploying digital technologies to provide a variety of products and upgrade service standards to serve different customer needs.
“This year, we have set a loan-growth target of about 6 per cent and a deposit-growth target of about 10 per cent.”
Metinee Jongsaliswang, Krungsri head of Corporate Banking Group, said that Krungsri for 2019 would focus on three core areas for corporate customer services.
First, it provides credit facility and all types of services to support customers’ growth and their business expansion.
Second, it proactively advises on total financial solutions that fit corporate clients’ businesses and their growth stage, and builds strength through the collaboration with MUFG.
Third, it provides efficient service quality to best match the needs of customers through the digital platform, while deploying financial innovations to help manage liquidity and risk for operational efficiency of corporate customers, he explained.
